JOHNSON'S Head-to-Toe Baby Wash Johnson's Head-to-Toe Baby Wash gently cleanses your baby's skin for care every bathtime. You can also use it on a soft wet washcloth for in-between bath wash-ups. It is gentle enough for newborns with an ultra mild cleanser for baby's skin and hair. Why You'll Love It: Help infants and babies enjoy gentle care at bath time. Features Soap-free, dye-free Hypoallergenic Dermatologist-tested No more tears formula is as gentle to the eyes as pure water Milder than baby soap Bathe your baby in pure gentleness