From the Manufacturer The 24 mantra range is an ever evolving one. As you and your family get more health-conscious and believe the return to old fashioned goodness is inevitable, you will discover more than one way of meeting your requirements in our range. From breakfast to dinner from staples to snacks you can find an organic choice. What is Organic? Organic is a way, a habit and a practice all rolled into one. It refers to a way of growing and processing food. It is also about the reliance on an ecological system that sustains itself on rich soil and proven traditional practices to grow crop and food that resists pests and diseases. Organic also means, the farmers don’t use toxic, persistent pesticides, fertilizers which are known to contaminate soil, air, water and the food. In fact, organic farmers and farming involves practices of rotating crops, deploying beneficial insects, using locally honed methods, adding composted manure and plant wastes to the soil. They choose solutions to the pests and disease problems that affect their crops in a way that does not damage and destroy the planet. Their wisdom is proven so are their practices Key benefits No pesticides or harmful chemicals Better nutrition – rich in antioxidants Better taste Better ecology Sustainable -better planet for our children Safe food No water contamination Farmers – better lives 10 reasons to go organic 1. Protect children and your family members from cancer causing pesticides 2. Say goodbye to chemicals in your diet 3. Get the taste of health and nutrition 4. Reduce health risks with Organic purity 5. Eat foods adhering to international standards 6. Protect the earth as organic farming is planet – friendly 7. Prevent water contamination as there are no chemicals pollutants in organic farming 8. Gain from the diversity of crops which is becoming a thing of the past 9. Help small farmers and eliminate middlemen to create sustainable livelihoods 10. Stay in harmony with nature Our Standards US, EU and India certified us. Organic certification is a process that helps producers of organic food and other organic agricultural products to get their products certified through internationally accredited certification bodies such as Control Union, Onecert, IMO, Indocert etc. Organic certification is intended to assure quality and prevent fraud. “Certified organic” label is a product assurance for consumers worldwide. The standards are laid down and administered in India by APEDA. The standard is called the NPOP – National Programme for Organic Production. Similarly the US standard is called USDA NOP (National Organic Programme) standards and the European Union standards are specified by regulation EC 834/2007 Our Farmers They come with different sizes of land. They belong to different States of India. They enjoy a reputation of being empathetic to nature and the planet. They care about growing healthy, pure food. Organic farming begins with good, well meaning farmers. They are at the core of our journey. For us, it means partnering with them in a way that benefits them and sustains their lands and longevity. We have 20,000 farmers working on 30 farming projects spread over 1,00,000 acres in 15 States in India.
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