Contains 50% less sugar****Nature Valley protein contains 50% less sugar than average adult cereal bars sold in the UK, April 2014When hunger strikes, get your Nature Valley Protein Peanut & Chocolate bar, containing 20% of your daily protein needs and 50% less sugar**. This gluten-free better for you snack has 40g of carefully selected ingredients, like wholesome natural peanuts, tempting chocolate and luscious peanut butter, making it a great on-the-go snack for your next adventure.Protein contributes to the maintenance of muscle mass and of normal bones. Nature Valley Protein is high in protein. Nature has been our inspiration since 1975. That's why all our bars are made with great tasting ingredients like natural peanuts; that's also why we are proud to be official snack bar of British Tennis who share our love for getting people outdoors in nature and inspiring an active nation. 10g of protein, LTA British tennis official snack bar, Gluten free, High in protein and fibre, No artificial colours, No preservatives, Suitable for vegetarians, Kosher - D Enjoy as part of a balanced diet and active lifestyle.