Your trusted Colgate Strong Teeth Toothpaste now comes with Amino Shakti, a unique formula containing Arginine with an insoluble source of calcium and fluoride. This new, best ever Colgate STRONG Teeth formula (vs previous formula), with Amino Shakti, provides 4X strengthening power by providing protection from mineral loss against acid attack vs. an ordinary fluoride toothpaste. The toothpaste helps add natural calcium from saliva through fluoride action and strengthens teeth from within. This anticavity toothpaste also provides cleaner teeth and fresher breath with regular use, when used as directed as a part of your daily oral care hygiene and regular profession care routine, as directed by a dentist. Colgate, India’s No.1 Toothpaste (Based on market share data), is always 100% vegetarian toothpaste. Shelf Life : 24 Months. DIRECTIONS FOR USE: Brush with a Colgate toothbrush and toothpaste thoroughly, at least twice a day, or as directed by a dentist or physician. Children under 6 years of age should have adult supervision and should use only a pea-sized amount of the Colgate paste. Do not swallow.