1. It is suitable from birth. 2. It is completely no soap and does not contain any harmful alkali. 3. It has the same ph as that of normal skin (PH 5-6) 4. It is gentle and effectively cleanses deep into the pores, without causing dryness. 5. It stabilizes the biological protective mantle of the skin and keeps it soft, supple and healthy. 6. It has re-moisturizing effect.